Effective marketing can make the difference between a work‑based learning program that simply exists and one that truly thrives. At the I-WIN roundtable on May 14, 2026, practitioners from across the field explored how to elevate the visibility, value, and impact of their work‑based learning initiatives. A few key takeaways from the session include:

• Connect work-based learning to student outcomes: Emphasizing how internships enhance college applications and career readiness helps drive student participation and buy-in.
• Engage families and students early: Sharing materials at events like curriculum night and collecting family input on industry connections can broaden your network and opportunities.
• Make students your ambassadors: Student testimonials, peer outreach, and even student-led marketing efforts significantly boost program visibility and credibility.
• Leverage trusted voices: Word-of-mouth from advisory members, employers, and students, especially those with internship experience, remains one of the most powerful marketing tools.