Effective marketing can make the difference between a work‑based learning program that simply exists and one that truly thrives. In this interactive I‑WIN roundtable on May 14, 2026, practitioners from across the field will come together to explore how to elevate the visibility, value, and impact of their work‑based learning initiatives.
This session creates space for open conversation around the real challenges and opportunities involved in promoting WBL programs. Whether you’re trying to reach employers, engage students, build internal buy‑in, or strengthen community partnerships. You’re invited to bring your questions, insights, examples, and resources as we collectively unpack what it takes to market WBL programs effectively. The discussion is designed to help you:
- Identify common barriers to marketing WBL and explore practical ways to overcome them
- Learn how peers are positioning their programs to stand out and resonate with key audiences
- Gather adaptable tools, messages, and tactics you can apply in your own context
Whether you’re new to work‑based learning or looking to refine your outreach strategy, this roundtable offers a valuable opportunity to learn from colleagues, gain fresh perspectives, and build connections that support your ongoing work.